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Programme overview

The Product Design Programme at TDV prepares the student to design products, not just for the current needs, but also products and systems of the future.

The field of product design is wide and encompasses multiple verticals within it. One may find numerous possibilities to intervene at multiple levels and at various scales and stages.

The curriculum is beyond a mere redesign or styling exercise to question the context, the use, the meaning and associations of each product and its design purpose. The programme takes the students through a sensitising journey of making them aware of the context within which they operate as Product designers, and then equips them with the necessary tools to realise their vision.

The product design students at TDV follow an end to end process of automobile design –that comprises of-selection and application, technical details, assembly techniques, finishes and many more.

The students question the brief, digging deeper to uncover the core problem or undefined need and then set out to solve that through product design interventions.

The focus of the programme is to equip the students with tools and techniques which can help them to become a Product designer who doesn’t only solve problems of today but also proposes new ways for the future. Areas of focus include :

Product development – model making, product ergonomics, prototyping and other such courses help students develop necessary skills to tackle the most complex product development.

Human centred design – UX and UI become important aids that facilitate the design explorations of the product design student at TDV. Courses like colour theory, ethnography, psychology help in keeping the students’ focus on the users.

TDV offers dynamic verticals in the curriculum which are known to be the best product designing courses in Delhi NCR.

  • Duration UG - 4 Years Full Time Programme
    PG - 2 Years Full Time Programme
  • Accreditation Degree in Bachelors and Masters in Design
 

Requirements

who can join?

Anyone with an eye for detail, who knows how to bring an aesthetic together. At TDV we encourage students who are curious, who are experimental, who see life through design.

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Curriculum

In basket courses students will go through a course in Product Ergonomics to better understand the ergonomic functions of a product and how one could tweak the design to make the product better adaptive to audiences. They work on detailing and finishing through constantly exploring and making prototypes throughout the process.

The students also are exposed to interesting courses like Structure and Kinetics, Packaging during their education at TDV. Through 10 design projects the students are encouraged to apply this learning and much more while working with real world problems and clients.

The villaging modules are intentionally the same for all the programmes to ensure development of the self and the village community.

With a support system of relevant people who assist the villagers at every junction, each villager charters their own personal learning path which is custom made for them with a great mix and match of experiences, projects and tools.

Courses offered within this Program:

  • Implications of Design
  • Visual Aesthetics
  • Conflicting concerns
  • Context Mapping
  • Design for values
 

Faculty

 

Career Opportunity

There are plenty of opportunities for students after graduating as Bachelor of Product design. A student can choose to engage in their career as:

  • Industrial Designer
  • Furniture Designer
  • Material Specialist
  • Accessory and Lifestyle Designer
  • Experience Designer
  • Brand Manager
  • Design Entrepreneur
  • Strategy Designer
  • Design Researcher
  • Systems Designer
  • Social Designer
  • Chief Design Officer
  • Chief Creative Officer
  • Design Thinker
  • Design Manager
 

FAQs

The Bachelor in Product design is an undergraduate programme in which students gain in-depth knowledge and perspective of the field Product design. It prepares the student to design products, not just for the current needs, but also products and systems of the future. It moves beyond a mere redesign or styling exercise to questioning the context, the use, the meaning and associations of each product and its purpose. The students question the brief, digging deeper to uncover the core problem or undefined need and then set out to solve that through product design interventions.

The admission process at TDV involves the following steps -

  • Step 1 : Statement of Purpose to be submitted alongwith the application form.
  • Step 2 : Writing, sketching and model making exercise
  • Step 3 : Portfolio of creative work and explorations
  • Step 4 : A personal interview with a panel of Jurors.

An end to end, integrated understanding of Product design -

  • Materials, forms and manufacturing processes – Since the field involves physical manifestations of design ideas, it is very important to be aware of the materiality and the process of actualization of the ideas. Materials, forms and manufacturing processes is a mega course comprising the process of selection and application, technical details, assembly techniques, finishes and many more. Form development is an integral part of the process, but is not independent of material considerations and never supersedes the functionality of the product.
  • Product development – model making, product ergonomics, prototyping and other such courses help students develop necessary skills to tackle the most complex product development.
  • Human centered design – UX and UI become important aids that facilitate the design explorations of the product design student at TDV. Courses like colour theory, ethnography, psychology help in keeping the students’ focus on the users.

The curriculum of The Design Village questions the stereotypical definitions of Products and its education of being taught in isolation. It offers the programme in context with other design fields and events/changes occurring in the world through offering innovative electives shared with other design fields. The Product designing Course at TDV also helps to understand the making, marketing, manufacturing and communication of products in context with factors affecting the world like sustainability, big data and much more.

Students who choose to pursue a Bachelor Course in Product designing receive a recognized Bachelor of Design degree. The course fee is INR 24,00,000 for four years and includes the tuition fee for an international semester. Other than this students one time fee for Registration, Security and Summer school security are applicable. Upto 100% Scholarships and funding options are available.

The course duration is 4 years.

Students will go through a course in Product Ergonomics to better understand the ergonomic functions of a product and how one could tweak the design to make the product better adaptive to audiences. They work on detailing and finishing through constantly exploring and making prototypes throughout the process. They also are exposed to interesting courses like Structure and Kinetics, Packaging… during their education at TDV. Through 10 design projects the students are encouraged to apply this learning and much more while working with real world problems and clients. In addition courses like Implications of Design, Visual Aesthetics, Conflicting concerns, Context Mapping, Design for values, and many more are offered as electives alongside.

We have seen that fresh graduates can expect a starting salary range of INR 35,000 - 60,000 per month, depending on the brand and the opportunity. Mid level professionals (5 yrs -10 years) are likely to be in the salary range INR 60,000 - INR 100,000. Professionals over 10 years of experience can command salaries upto INR 150,000 - 200,000.

 

Alumni