Product Design Course

Common information
Start Date
August 2021
Duration
UG - 4 YEARS FULL TIME PROGRAMME
PG - 2 YEAR FULL TIME PROGRAMME
Accreditation
UGC recognised degree in Bachelors and Masters in design
How to apply?
Categories

Overview of Product design

The relationship between humans and products is almost as old as the history of human civilization. The field of product design is wide and encompasses multiple verticals within it. One may find numerous possibilities to intervene at multiple levels and at various scales and stages. At The Design Village, the Product design programme considers multi-facets of the field making TDV amongst the best Product design colleges in Delhi.

Overview of Bachelor in Product design

The Product Design Programme at TDV prepares the student to design products, not just for the current needs, but also products and systems of the future. It moves beyond a mere redesign or styling exercise to questioning the context, the use, the meaning and associations of each product and its purpose. The students question the brief, digging deeper to uncover the core problem or undefined need and then set out to solve that through product design interventions. The programme takes the students through a sensitizing journey of making them aware of the context within which they operate as Product designers, and then equips them with the necessary tools to realize their vision.

The programme follows an integrated approach where students look at the domain in the larger context of India and the world. This helps to bring together the concepts and values of sustainability, environmental studies and living traditions. The curriculum helps in sensitizing students towards consumption and confronts them with the responsibility that has to be taken for this cause. The versatile curriculum of the programme allows it to be amongst the best Product designing courses in Delhi and TDV to be one of the best Product designing institute in Delhi and Noida.

Area of focus

The focus of the programme is to equip the students with tools and techniques which can help them to become a Product designer who doesn’t only solve problems of today but also proposes new ways for the future. Areas of focus include :

  • Materials, forms and manufacturing processes – Since the field involves physical manifestations of design ideas, it is very important to be aware of the materiality and the process of actualization of the ideas. Materials, forms and manufacturing processes is a mega course comprising the process of selection and application, technical details, assembly techniques, finishes and many more. Form development is an integral part of the process, but is not independent of material considerations and never supersedes the functionality of the product.
  • Product development – model making, product ergonomics, prototyping and other such courses help students develop necessary skills to tackle the most complex product development.
  • Human centered design – UX and UI become important aids that facilitate the design explorations of the product design student at TDV. Courses like colour theory, ethnography, psychology help in keeping the students’ focus on the users.
Graphic design courses

How We Teach

The pedagogy at The Design Village is driven by intrinsic motivation, personal responsibility of the students and lifetime learning attitude, all of which is held together by support of facilitators. The journey of a student is based on the learning manifesto of each student and the itinerary chalked out to achieve it and hence the journey undertaken by every design villager at TDV is unique, and bespoke and it does not have to cease at the end of four years.

Although the journey is individual, the villager is not alone. There is a support system of relevant people, to assist the villagers at every junction.

Each villager charters their own personal learning path. This path is custom made for them with a great mix and match of experiences, projects and tools through three streams of interrelated activities:

  • Taskbox: It includes design problems of various scales and durations derived from real-life situations.
  • Basket: It is a cluster of courses characterized by a common theme, discipline or learning objective.
  • Villaging: It consists of the activities for personal development, with the goal to build the TDV community and oneself.

The pedagogy makes TDV a unique and the best institute for interior design in Noida and Delhi.

Curriculum Details Overview

The curriculum for Bachelor’s degree in Product design is designed in such a way that over a course of four years, students will become aware of themselves and their values. They will understand what they consider important in the world and how to let this drive their design education. This gives students the freedom to choose what kind of Product designer they want to become as they evolve.

Briefs for taskbox are offered in a variety of contexts ranging from lifestyle products, public services, accessories to a range of cross disciplinary as well as manifestation independent ones. In basket courses students will go through a course in Product Ergonomics to better understand the ergonomic functions of a product and how one could tweak the design to make the product better adaptive to audiences. They work on detailing and finishing through constantly exploring and making prototypes throughout the process. They also are exposed to interesting courses like Structure and Kinetics, Packaging… during their education at TDV. Through 10 design projects the students are encouraged to apply this learning and much more while working with real world problems and clients. In addition courses like Implications of Design, Visual Aesthetics, Conflicting concerns, Context Mapping, Design for values, and many more are offered as electives alongside. The villaging modules are intentionally the same for all the programmes to ensure development of the self and the village community.

Work Example - Student works

Student Work - Kiran H Nath
Student Work - Namoshree Jain

Faculty Members

Student Work - Mohan Kumar Verma

Mohan Kumar Verma

Bachelor of Design, Fashion and Lifestyle Accessory Design, NIFT Kangra

Student Work - Gopendra Pratap Singh

Gopendra Pratap Singh

Student Work - Varun Manocha

Varun Manocha

B.Eng. Mechanical Engineering (Hons.), National University of Singapore Singapore.

Student Exchange Programme. Industrial Design, Hochschule Hannover, Germany.

M.Des. Industrial Design (Transportation & Automobile Design), National Institute of Design, Gandhinagar, India.

Career Options and Opportunities

There are plenty of opportunities for students after graduating as Bachelor of Product design. A student can choose to engage in their career as:

  • Industrial Designer
  • Furniture Designer
  • Material Specialist
  • Accessory and Lifestyle Designer
  • Experience Designer
  • Brand Manager
  • Design Entrepreneur
  • Strategy Designer
  • Design Researcher
  • Systems Designer
  • Social Designer
  • Chief Design Officer
  • Chief Creative Officer
  • Design Thinker
  • Design Manager

Necessary and intense support is provided by TDV facilitators to help kickstart careers of young Design Villagers.

Resources and Facilities:

  • On campus Material Library
  • Design Publications library
  • IT Lab
  • Concrete Workshop and Lab
  • Wood & Metal Workshop
  • Pottery Workshop and Lab

Equipment:

  • Sewing Machines
  • Leather Machine
  • Interlock Machine
  • Heavy Duty Iron
  • Measuring scale
  • Mannequins
  • Weaving Looms
  • Lathe Machine
  • Milling Machine’
  • Drill Machine
  • Patta grinder Machine
  • Tool grinder Machine
  • Buffing cum Grinder Machine
  • Wood Hacksaw Machine
  • Scroll Saw
  • Welding Setups
  • Air Compressor
  • Router Machine
  • 3D printer
  • DSLR Cameras and tripod set up available on request
  • 3D Projection Mapping Cameras available on request

FAQs

What is a Bachelor in Product design Course?

The Bachelor in Product design is an undergraduate programme in which students gain in-depth knowledge and perspective of the field Product design. It prepares the student to design products, not just for the current needs, but also products and systems of the future. It moves beyond a mere redesign or styling exercise to questioning the context, the use, the meaning and associations of each product and its purpose. The students question the brief, digging deeper to uncover the core problem or undefined need and then set out to solve that through product design interventions.

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