As much as design is a creative endeavour, the success of design depends on how it is experienced by the user. The course teaches students to understand and create physiological and psychological experiences for their user.

Whatever one may be designing, the solution will always have a context: it is as important to understand the picture in which the solution will exist. The course enables a student to connect the dots, and discover the interdependencies that exist in a system.

A designer cannot understand the world from textbooks, but must experience it. Through observing and analyzing people and environments, this course offers the techniques to be able to design as an informed innovator.

The course deals with the dimension of ‘time’ in design, preparing student to predict consequences of design and map the future world. Students learn through historical reflections, and learn to figure the mechanisms and principles that shape tomorrow.

The process of design becomes extremely personalized over time, which can lead to biases, making its outcome detrimental. The course empowers a student with the knowledge of various design methods and established theory, that they can employ and refer during the process of design.

For design to get materialized, it has to pass through an organizational structure and prove its value. The relevance of design with monetary gains and how a design can make its mark in the world, is what primarily the course covers.

Representation is a core ability required by designers. The course teaches an array of tools used for expressing ideas and helps build a vocabulary of techniques to communicate dreams, while imparting in students the decision-making skill to pick right media that convey their design.