The Design Village

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Bachelor of Design (Honours)

Product and Industrial Design undergraduate programme at The Design Village encompasses a broad spectrum of subject topics, including design principles, materials and mediums, industrial technologies, and product visualization. With an industry-first approach, students at TDV are mentored by practicing professionals who have diverse experience in the sector, followed by capstone project(s) in the final year.

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More about Product & Industrial Design education at TDV

Format

On-campus, Full-time

Degree awarded by

O.P. Jindal Global University

Classes begin

21 Jul, 2025

Degree

B.Des (Hons.): Product & Industrial Design

Eligibility

Class XII Students / Passouts in any stream

Duration

4 Years, including 16 weeks industry internship

Course Fee

₹6,00,000 per annum

Learn more

More about Product & Industrial Design education at TDV

(CURRICULUM)

Experience an
Industry-centric Curriculum

Curriculum of Product and Industrial Design programmes at The Design Village has been crafted by a board of industry leaders, with an aim to train students in the latest knowledge, skills, and technologies essential for success in a highly technical industry. To ensure each student’s personal education goals are met, the curriculum revolves around a manifesto written by a student when they start the programme, and evolved every year with guidance of their facilitators.

CODE

CREDITS

Course Title

BDE101

10

Unlearning

Students come from different social and cultural environments. The course helps students to put aside the conventional ways of doing things, reimagine one’s position and create an openness to the world of design.

BDE102

2

Big Picture

Designers must understand the world and its realities, to be able to design appropriately. The course introduces students to different realities: gender, religion, family structures, cultural practices etc.

BDE103

2

Implications of Design

All steps towards designing have far-reaching implications: intended and unintended, short-term and long-term, on the self and on the collective. In this course, students research and map past designs, understand factors that lead to various implications, and strengthen their lateral thinking.

BDE104

2

Critical Thinking

The course takes students through an explorative, iterative, critically-reflective methodology, and encourages them to articulate, speculate and present their worldview from choosing between multiple mediums.

BDE105

2

Ethnography

Coming from the discipline of anthropology, ethnography helps understand the multi-facets of culture. The course introduces students to the ground reality of the world using this qualitative research method.

BDE106

2

Elements and Principles

Designers need to develop the ability to infer and contextualize the elements and principles of design. Elements are basic set of tools on which design is created, while principles of design relate to how you use these elements. The course helps students develop a basic understanding of the elements and principles, and translate that understanding into projects.

BDE107

5

Speculative Design Project

Project-based course based on an approach in which calculated predictions are made through visible patterns and trends. Designed as an intense sprint with a speculative brief, it is aimed to create new ideas and solutions for the present that involve thinking through the future.

BDE108

5

Multidisciplinary Design Project-based

Workshop-based course in which students work on projects involving more than one discipline or field of study in order to understand how to collaborate with different knowledge systems.

CODE

CREDITS

Course Title

BDE201

10

Togetherness

Educational excursion to co-learn from your peers and mentors, working together and living in conditions beyond a city for long-term bonding.

BDE202

2

Design for Experience

From an already identified target audience, designers need to explore the integration of purpose and storytelling into their design concepts. The course fosters a holistic approach to ideation, encouraging students to empathize with the users ranging from micro-details to the overarching strategy for a user journey.

BDE203

2

Design Process

The course introduces students to design by using a series of sequential steps with multiple kinds of predetermined flows, to arrive at design solutions.

BDE204

2

Conflicting Concerns

Designers have to work at many scales and with varied stakeholders with vested interests. The course equips students to identify these stakeholders and understand that different concerns, needs, attitudes and opinions they have.

BDE205

2

Context Mapping

A context to begin with, will always have more than one variable to study, be it through space-based documentation techniques or of any other sensorial kinds. In this course, the learner maintains an objective viewpoint by applying rational and quantitative learnings to present an analysis of the context.

BDE206

2

Material Exploration

By exploring the interplay through materials and techniques, the course helps students develop a nuanced understanding of how materials can convey meanings, evoke emotions and generate experiences for an observer. It enhances a student’s ability to effectively communicate through materials and their manifestations.

BDE207

5

Contextual Design Project

Short intensive project on space and interior and textile brands, helping students understand the industry, audiences, and value propositions.

BDE208

5

Reflective Design Project

Project-based course that encourages students to develop an idea through a reflective design process, understanding how to reframe a project brief to see possibilities.

CODE

CREDITS

Course Title

BDF301

6

Community Service

Designers must develop grounding and humility to be empathetic in this endeavour. The course fosters a sense of social responsibility and ethical design practice. Through community service projects, students develop a deeper understanding of societal needs and learn to apply design to serve the community.

BDF302

4

Ethical Design

The course introduces notions of ethics, morals and values through a variety of philosophers, designers, and critical inquiry involved in the process of creation and decision-making. It equips students with the tools and knowledge to create responsible and ethical design solutions that contribute positively to society.

BDF303

4

Vision in Design

Context-driven and interaction-centred approach that helps students learn a way to come up with solutions that give people meaning or value.

BDF304

2

Material and Making
Material exploration and making is a key skillset needed by a designer manifesting products in the world. The course helps students build delve deep in various materials, build knowledge of additive and subtractive techniques, and learn ways of playing with materials.

BDF305

2

Human-Product Interaction
Product and industrial design deals with imagining a relationship between humans and their environment built of and by machines. The course helps students expand their knowledge of human relationships with products, big and small, and machines, manual and automated, in order to leverage this interaction.

BDF306

2

Form and Manufacturing
Designers work on ‘form’ of various products, which makes it necessary for them to the design needs and the production techniques. This course teaches students about form, and helps build knowledge needed to make products easy to manufacture, both at hand-held and industrial scales.

BDF307

2

Product Illustration
The courses teaches students to make detailed sketches of products, learning to represent their designs as per industry needs, and detail them with modern rendering techniques.

BDF308

4

Iterative Design Project
Project-based course focussed on concept iterations and idea development through intense making and rapid prototyping, helping students learn to translate their product and industrial design concepts from paper to tangible, material form.

BDF309

4

Systems Design Project
Project-based course to introduce students to systems thinking and giga-mapping of product and industrial design through an open-ended, process driven, research lead project brief.

CODE

CREDITS

Course Title

BDF401

6

Discovery

Experiential course to encourage students towards exploring the world through active engagement, experimentation, and stepping outside one’s comfort zone to develop resilience.

BDF402

4

Culture and Society

Exploring the intersection of culture, society and design, the course helps students build cross-cultural perspectives, and develop the ability to be culturally sensitive in their design approach.

BDF403

2

Consumer Behaviour

Designers must have an understanding of consumer behaviours that affect the decision-making process, extrinsic motivations, and other psychological factors. The course teaches students to identify target audiences and develop a general knowledge of the existing and possible mechanisms that inspire a buyer.

BDF404

2

Meaning and Semantics

Designers put out artefacts and experiences in the world. This course helps students to understand that users attach multiple and diverse meanings to artefacts beyond utilitarian function and they have a logic to it, which the designer then employs to design better.

BDF405

2

Rapid Prototyping
Students are taught to work with rapid tools, laser cutting, 3D printing and how these can be maximised in the product and industrial design process.

BDF406

2

Product Ergonomics
Products have to be ergonomic and respond to people’s needs. Not all human bodies are the same, yet we have standards to follow and sometimes to work outside of for special needs. This course helps students learn and understand ergonomic factors, crucial in the process of product design.

BDF407

2

Product Packaging
The course covers essential aspects of product packaging and the role of color, material, and finish (CMF) in enhancing the product experience. Students explore how to design the body of a product in response to its function, ensuring that packaging contributes to the overall user experience. The course also covers high-end rendering techniques and 3D modeling, providing students with the skills needed to create industry-standard representations of their designs.

BDF408

2

Visualization and Representation
The courses focuses on high end rendering techniques and 3D modelling, helping students build strong representation skills as per industry standards.

BDF409

8

Strategic Design Project
Project-based course that helps students understand critical enquiries, analytics and strategies to articulate a product and industrial design intervention from a macro point-of-view.

CODE

CREDITS

Course Title

BDF501

8

Pilgrimage

Every designer has their own stand on a problem. Pilgrimage, as an experiential course, teaches stduents to take a stand, and find ways to be the individual they they are.

BDF502

6

Colloquium

Designers require skills to articulate the outcomes of their research, while being mindful that their personal briefs do not cloud their judgement. As a foundation to the dissertation, the colloquium teaches students critical analysis of information, identification of underlying assumptions, and constructing persuasive arguments.

BDF503

2

Business of Design

Exchange of monetary values brings legal frameworks into the picture, and the designing of a business helps to understand that better. The course helps students becomes aware about the hurdles that may come in way of the intended design solution the designer has prepared for a user. Be it through entrepreneurship, partnership, or freelance, the designer is able to understand the costs and values of the markets, products and all other processes involved.

BDF504

2

Aesthetics

Aesthetics are core to every design project. The course inculcates an understanding of aesthetics that goes beyond surface-level visual appeal to experiences, multi-sensoriality and conceptual theories. It helps the student realize that aesthetics is not just about beauty, but also about the basic response to any and all objects of desire.

BDF505

2

Sustainability

Sustainability is at the core of future design practice. This course helps students understand design processes in their entirety and their implications on the environment, economy and society. By understanding the resources available and their interconnectedness, students develop a responsible and sustainable approach to design.

BDF506

2

Product and Industrial: Concluding Block

Design briefs that test the combination of all skills learned throughout the building blocks to achieve high-fidelity artefacts.

BDF507

4

Horizontal Collaboration Project
Designers need to understand various other industries that complement their specialized skillset. The horizontal collaboration project allows students to learn from their peers who are specializing in other disciplines such as fashion design, communication design and space design, and solve a large problem that requires a collaborative effort, much more than what pure product and industrial design can alone do.

BDF508

4

Vertical Collaboration Project
Designers must have the ability to manage a team. The vertical collaboration project trains students to leverage the creative potential of younger product and industrial designers from successive cohorts, and develop a leadership skillset.

CODE

CREDITS

Course Title

BDF601

30

Industry Internship

Industry Internship helps students to gain valuable hands-on experience and explore real-world opportunities by spending time with industry professionals. Students can take up their internship at an international university or a professional organization, based on their personal career choices. TDV’s Industry Relations team works closely with each student to ensure their specific career goals are met, and necessary exposure and work experience imparted at a high-repute space and interior design corporation.

CODE

CREDITS

Course Title

BDF701

6

Disconnection

Designers need to dissociate themselves from the chaos of routine life and circumstance and encourages periodic introspection and reflection to find a better way forward in design life. This experiential course takes students through an environment, disconnected from the traditional and technological distractions of everyday life. By disconnecting from the demands and realities of daily life, students gain new perspectives on design, and strengthen their sensory observations.

BDF702

24

Capstone Project

Self-driven intensive 16-week space and interior design project where the full onus of design and development is on the student. The process begins with designing the project brief, to developing the prototype, and pitching the project to a prospective real-world client. Action-oriented in nature, the capstone is an opportunity for students to be reflective of themselves, their stand, thinking, process and skill, and their identity as a designer.

CODE

CREDITS

Course Title

BDF801

6

Inspiration

It is important for designers to be inspired in order to create inspiring work in the industry. The course introduces how one can be inspired and what value it brings to the table. As a senior student, this course is an avenue for students to give back to their successors, sharing with them their journey and their learnings from the enchanting world of design.

BDF802

24

Dissertation Project

Research-driven dissertation allows students to showcase the design thinking and research skills they have developed throughout the course. Students explore a topic of their interest, contributing to the field of space and interior design, while making a meaningful contribution to the industry.

(FAQs)

FREQUENTLY
ASKED
QUESTIONS

Product & Industrial Design at TDV

About B.Des (Hons.): Product & Industrial Design

1) What is Bachelor of Product and Industrial Design?

1)Bachelor of Product and Industrial Design is an undergraduate degree programme that equips students with the skills and knowledge to create innovative and functional products.

At the Design Village, one learns to become a product and industrial designer with a blend of creativity, technical expertise, and problem-solving abilities to design products that meet user needs, are aesthetically appealing, and contribute positively to society.

2) How long is the Bachelor of Product and Industrial Design programme?

2)The Bachelor of Product and Industrial Design programme at The Design Village is a four-year undergraduate B.Des (Hons.) degree course.

3) Why should I choose The Design Village for a Bachelor of Product and Industrial Design?

3)The Design Village is a premier institution renowned for its excellence in design education. When it comes to Product and Industrial Design, we offer a unique and comprehensive program that sets us apart:

1) Industry-Aligned Curriculum: Our curriculum is meticulously designed to meet the evolving demands of the industry.
2) State-of-the-Art Facilities: Our campus boasts world-class facilities, providing you with the tools and resources to bring your ideas to life.
3) Strong Industry Partnerships: We have forged strong relationships with leading companies in the design industry, offering opportunities for internships, projects, and mentorship.
4) Global Exposure: Our international collaborations and exchange programs provide you with exposure to diverse cultures and design perspectives.
5) Holistic Development: We focus on nurturing your creativity, technical skills, and critical thinking abilities.
6) Supportive Community: Our vibrant campus culture fosters a collaborative and supportive environment.
7) Career Success: Our dedicated placement team works tirelessly to connect you with top employers.

Applying to B.Des (Hons.): Product & Industrial Design

1) What is the admission eligibility criteria for enrolling in Bachelors in Product and Industrial Design course at The Design Village?

1)Admission into an undergraduate programme at TDV requires successful completion of minimum 10+2 (Pass/Appearing – Any Stream) from any recognized higher secondary school board.

2) How to enroll for B.Des (Hons.) Product and Industrial Design course at The Design Village?

2)The admission process at TDV is divided in two tiers:

Tier 1: TDV Entrance Exam (Online Mode)
Tier 2: Interaction Round (Online Mode)

To know more please refer ‘Apply Now’ page.

3) What is the fee of the Bachelor of Product and Industrial Design Programme at TDV?

3)The total cost of the four-year Bachelor of Product and Industrial Design program at The Design Village is INR 24,00,000/-. This includes tuition fee for the programme including an international semester.
Additionally, there is a one-time registration fee of Rs. 50,000/-. TDV does offer Merit Scholarships to eligible students.

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